Generate More Business Employing This Facebook Real Estate Marketing Strategy

Posted by Marketing Advisor in Marketing Advice

One of the greatest vehicles that we have employed for our own real estate marketing efforts is Facebook. Whenever appropriately used, agents and brokers should expect to produce a good amount of leads plus build a huge following. Nonetheless, there exists a significant difference between just collecting “likes” for your page and genuinely converting traffic into leads.

Ideally, you ought to point prospects from the Facebook platform to one of your own lead capture pages. This ensures that everybody enters your funnel, where you can actually build relationships and ultimately generate income. Even though the timing of every method varies, the goal remains the same. Today we will briefly look at our foreclosure based Facebook real estate marketing technique.

Using this model, there are a few lead capture elements that are implemented through the entire process. At first, a visitor will land on your Facebook page where they are instantaneously presented with a proposal to “like” your page in return for an extensive foreclosure search. The majority of individuals consider this to be a pretty reasonable trade, because the tab instantly supplies top quality results upon selection.

One service we personally love to use for this is Realbird. Or it is easy to incorporate your own IDX search into the process to produce comparable results. In order to produce a personalized landing tab, you should download the “Static Iframe” program via Facebook, which will permit you to post your own customized html.

Using this Facebook real estate marketing system, a buyer will have an opportunity to obtain additional information on specific houses by filling in their contact information towards the bottom of each listing. Thus, you’ve now obtained at least a “like” to your page, and maybe a subscriber as well.

For those who do not inquire about any of the houses, a much more progressive strategy is suggested. To begin with, you will want to send out a very short and pleasant personal message to your new followers welcoming them to the page.

This needs to be kept brief and simple. First, thank each individual for “liking” your page, and then inquire if they would be interested in receiving additional real estate marketing updates by email. You may also try to uncover what specifics they’re searching for, so that you can add them to a VIP list.

Folks who do not agree to these emails need to still be followed up with, nevertheless. The best way for accomplishing this is to submit frequent updates. Try different approaches with this tactic, such as submitting specific listings, news, tips along with other market trends.

Show your viewers that you really care, and over time they could begin to warm up to you. For a lot more information on how to apply this and other lead generation strategies, go to Real Estate Marketing right now!

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